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What Is Culture?

“An organization’s culture grounds people in something unchanging, it builds a basis of alignment, and it serves as a filter for reviewing people and practices. Culture is made of values, language, and action, with values forming the basis for passion, alignment, and commitment.”

- Adapted from Clicks and Mortar, by D. Pottruck, President & CEO, Charles Schwab, and T. Pearce; Founder, Leadership Communication

How does a Values-Based, High-Performance Culture impact success?

“It shapes and defines success. To this end, Cooke Associates will help you create an advantage where end results, relationships and process all become criteria for success. As this multi-dimensional understanding of success bases your culture, it will engender increased loyalty and commitment from both your employees and customers, thereby helping you to consistently achieve your targets.”

- Peter Cooke, Principal, Cooke Associates Affiliations: Institute for Global Ethics, UNH Browne Center for Innovative Learning

An organization that has institutionalized its purpose and shared values enjoys a more harmonious and productive work environment in which people, departments and divisions are grounded, well aligned and committed

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Phone: 603-626-4232 • cookeassociates@cookeassociates.net • 47 Corriveau Drive, Hooksett, NH 03106

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